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BUS 201/BUS 488 - Introduction to Canadian Business


Start by watching our tutorial on finding information to help you decide if you have a good idea for a business:

Do you have a Good Business Idea?  Watch our tutorial: Industry & Customer Analysis

Primary & Secondary Research

Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. For Business 201, primary research can include calling a landlord to find rent costs, contacting farmers about food costs, etc.

Secondary research makes use of information previously researched for other purposes and publicly available. Market research reports, articles, demographics- any information NOT INITIALLY COLLECTED by you.

Read "Primary and Secondary Research" (Business Case Studies) for more information.

Business Research

REMEMBER! Business Research is different from other disciplines- it has many facets and you will need to use several resources to get a complete picture. There is no "magic database" that will have everything you need in one place.

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