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BUS 201 - Introduction to Canadian Business (Dr. Andras Marosi)

Primary & Secondary Research

Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. For Business 201, primary research can include calling a landlord to find rent costs, contacting farmers about food costs, etc.

Secondary research makes use of information previously researched for other purposes and publicly available. Market research reports, articles, demographics- any information NOT INITIALLY COLLECTED by you.

Read "Primary and Secondary Research" (Business Case Studies) for more information.

Business Research

REMEMBER! Business Research is different from other disciplines- it has many facets and you will need to use several resources to get a complete picture. There is no "magic database" that will have everything you need in one place.