Provides insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era's foremost consumer analyst, market research pioneer and widely-recognised 'father' of Motivational Research.
Use of this product is restricted to members of the University of Alberta community and to users of the Library's physical facilities. It is the responsibility of each user to ensure that they use this product for individual, non-commercial, educational or research purposes only, and do not systematically download or retain substantial portions of information.