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BUS 201/202 - Introduction to Canadian Business

Industry / Market Analysis

This section is divided into 4 sections:

  • Consumer Characteristics: Where to find information about consumers of particular products/services (i.e. age, income, education, preferences and spending patterns).  Use to determine WHO your market is.
  • Industry Reports: Information about industry analysis, market share, and industry structure.

NOTE:  Industry and Market information is frequently found in the same type of source.