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BUS 201- Introduction to Canadian Business

Business Research

REMEMBER!  Business research is different from other disciplines--it has many facets and you will need to use several resources to get a complete picture.  There is no "magic database" that will have everything you need in one place.

Citing Business Sources Using APA?

Use our Tough Stuff guide to help you cite difficult business sources!

Start By Assessing Your Idea

Start by watching our tutorial on finding information to help you decide if you have a good idea for a business:

Industry & Customer Analysis

Primary & Secondary Research

Primary research is new research, carried out to answer specific issues or questions.  It can involve questionnaires, surveys or interviews with individuals or small groups.  For Business 201, primary research can include, for example, calling a landlord to find rent costs, contacting farmers about food costs, etc.

Secondary research makes use of information previously researched for other purposes & publicly available.  Market research reports, articles, demographics--any information NOT INITIALLY COLLECTED by you.

Read "The Difference Between Primary and Secondary Research" (The Balance: Small Business) for more information.

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Cameron Library Public Service Team
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