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Books
Basic Marketing Research by Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The New Handshake by This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. * Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking * Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior * Includes ten ways to boost ROI using the "New Handshake" methods * Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn * A complete bibliography serves as a handy resource guide
Social Media by Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why. Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape. This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.
Social Media by The prevalence of social media avails individual users and organizations with unprecedented access to personal information that was once arduous to gather. Undoubtedly, privacy concerns on social media platforms become critically important as vendors can now potentially have access to a large collection of users' personal information. This book discusses the privacy concerns in using social media. It discusses the negative impact social media has on different populations; the use of social media for job placement; the dangers of social media for the psyche; and videos as a form of transmedia storytelling.
Social Media by Social Media: Principles and Applications examines social media in interpersonal, mass-mediated, educational, organizational, and political settings. Social media technologies take on many different forms, including social network sites like Facebook and Twitter, blogs, wikis, online video and photo-sharing sites (e.g., Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g., Skype). Beginning with the principles of social media, Sheldon disassembles applications of social media in a variety of settings to understand who is using social media, how they develop meaningful relationships, and how they use social media during major events. Sheldon also delves into the political, educational, commercial, and privacy issues of social media use, making this an excellent resource for communication, psychology, and social media scholars.
The Social Media Revolution by Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. * Provides an insightful perspective on the past and future that demonstrates how the technologies of communication serve to create the nexus of social interaction * Examines the fundamental need and desire of humanity to communicate, which in turn determines what we think of ourselves, how we see the world, and how we make meaning * Focuses on social media as a powerful tool, not only for communication and entertainment but also for potentially equalizing power and social mobility locally, nationally, and globally * Considers the financial impact of social media as it challenges legacy media for consumers, users, and audiencesJournals
The Art of Video Production by The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done--it is not about concepts versus skills, but about concepts and skills.
Video Production by 
Video Production by This engaging introduction to the theory and practice of video production offers an extremely thorough and easy-to-use guide for first time students of video production, while linking this to contemporary communication, media and cultural theory. With extensive use of case studies and practical briefs, the book provides a unique balance of the practical and theoretical knowledge and skills necessary for good video production. It will be essential reading for all new students of video.
