Entrepreneurship and Innovation

Research is an essential step in starting your entrepreneurial journey since it helps you create and implement a business plan founded in evidence, leading to success. This research generally consists of Market & Industry Research

For more efficient web searching, use Google Advanced Search, a powerful and often underused Google tool that allows for a more targeted and systematic web searching. Be sure to include your search terms and search operators (Google operators listed here). This is just the start. Refine your terms and searches based on your results. The University of Toronto Libraries lists many strategies here.