Entrepreneurship and Innovation

Primary & Secondary Resources

Primary research is new research, carried out to answer specific issues or questions.  It can involve questionnaires, surveys or interviews with individuals or small groups.

Secondary research makes use of information previously researched for other purposes & publicly available.  Market research reports, articles, demographics--any information NOT INITIALLY COLLECTED by you.

Read "The Difference Between Primary and Secondary Research" (The Balance: Small Business) for more information.

Open Access Resources for Market Research