Read "7 Essentials for an Elevator Pitch That Gets People to Listen" (Entrepreneur)
and the University of Toronto's "All about pitching" for more information.
What is it? and why do you need it? A business plan is a document you can present to the bank, and investors with your goals and strategies, target market, and financial forecast. This can then be used to measure your growth and progress in the future.
Many organizations offer Business Tool Kits that take you through the process of creating and implementing a business plan.
In addition to helping you find out more about local businesses, community building and current market trends in a specific industry, associations may offer support for business planning.