Subject Guides: Marketing &amp; Consumer Behaviour: Home

Market Research Primer

Market Research Primer

Market Research Reports

Passport GMID This link opens in a new window
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Consumer market reports for over 300 products in 52 countries and lifestyle and purchasing behaviors of consumers in 60 countries.
MarketResearch.com Academic This link opens in a new window
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Provides access to over 500 market research reports covering a numerous sectors: beverages, food, office supplies, personal care, and telecommunications. Includes Freedonia Focus Reports.
Mintel Reports This link opens in a new window
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MarketLine Advantage This link opens in a new window
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Statista This link opens in a new window
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This interdisciplinary database provides access to statistics for hundreds of industries, along with colourful infographics for download. Also included are Surveys, Country Reports, Industry Reports, and Market Outlooks, Reports and Studies.
Insider Intelligence This link opens in a new window Insider Intelligence provides market research information related to the Internet, e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from thousands of sources, and produces analyst reports, daily research articles and e-business and online marketing statistics.
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Special Limitations on Content Use for Insider Intelligence
Content from Insider Intelligence may be used, when properly cited, in documents and presentations, but with the following limitations:
- No more than 100 words collectively from any single report
- No single excerpt containing more than 40 words
- No more than five charts from any single report
Frost & Sullivan This link opens in a new window
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BCC Research This link opens in a new window
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Fitch Connect This link opens in a new window
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To access Fitch Connect
- Click on the “Access Database” button above
- Click on “SSO”
- Enter “universityofalberta” (not case-sensitive) as the Organization ID
- Click on “Continue” and this will redirect you to the CCID login page to verify your credentials
- Log in with your CCID
- Select the “Terms of Use” and “Privacy Policy”
- Click “Accept” to access the database
IBISWorld This link opens in a new window Provides U.S. industry research reports which include industry characteristics, conditions, performance, trends, statistics etc.
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EMIS This link opens in a new window
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Click on Client Login - upper right corner - to access industry market research reports from various sources like Mira Inform and Renub Research.

Research & Insights (IAB-Interactive Advertising Bureau)

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