Subject Guides: Marketing &amp; Consumer Behaviour: Demographics: Canada, USA

Canada

SimplyAnalytics This link opens in a new window
Create thematic maps and reports using demographic, business, and marketing data.
SimplyAnalytics is licensed for only 5 concurrent users.
SimplyAnalytics is a mapping and data analysis database that allows users to create thematic maps and reports using Canadian demographic, household, business, and marketing data. There are two ways to access SimplyAnalytics:
- With an individual account. This will allow you to save work from session to session. To create an individual account or use your existing account, click on the link below.
- With a guest account. You will not be able to save your work from session to session. Click on the link below, and follow the instructions near the bottom of the screen to access with a temporary account.
Polaris Market Analytics and Intelligence
Canadian demographic information about income, occupation, lifestyle, education, ethnicity, household expenditure, etc.
The Polaris database is licensed for only one concurrent user.
Passport GMID This link opens in a new window
See, Passport User Guide
Sage Data

Census Tract Reference Maps, by Census Metropolitan Areas or Census Agglomerations (Statistics Canada)
Use this source to map a census tract number.
2016 Census (Statistics Canada)
Includes population & dwelling counts, age & sex, type of dwelling, families, households & marital status, language, income, labour, education, journey to work, immigration & ethnocultural diversity, housing and aboriginal peoples.
Statistics on Indigenous peoples
Statistics on Indigenous peoples including, Demographic Characteristics and Indigenous Groups, Labour and Employment, Income and Spending.

Mergent Intellect Demographics includes demographic, household & population quick facts, as well as PRIZM household distribution reports by state/country, zip code and place/city.

Passport GMID This link opens in a new window
Mintel Reports
MarketResearch.com Academic MarketResearch.com Academic provides access to market research reports that cover a variety of sectors such as beverages, food, office supplies, personal care and telecommunications. The reports are detailed and international in scope and application. The database features daily updates, charts and graphs. Includes reports only from: Freedonia Focus; Packaged Facts; Simba Information; Kalorama Information