Subject Guides: Marketing &amp; Consumer Behaviour: Market Share / Metrics

Market Share

ProQuest One Business
MarketLine Advantage This link opens in a new window
Mintel Reports

Market Share Reporter
Top market share by product, service and brand

Statista
This interdisciplinary database provides access to statistics for hundreds of industries, along with colourful infographics for download. Also included are Surveys, Country Reports, Industry Reports, and Market Outlooks, Reports and Studies.
IBISWorld
MarketResearch.com Academic
Within the market research reports in this database there is information on market share by product, brand, & company. Also includes Freedonia Market Research reports.
LSEG Data & Analytics
LSEG Data & Analytics (formerly known as Refinitiv) is a Financial and Economics information platform. Workspace for Students covers market data in a wide range of asset classes: equities, fixed income, FX, and commodities. UofA users have access to two add-ons: After-Market Research (AMR), and Datastream, a comprehensive financial time series database.
Registered Users: click on the Access Database button above
New Users: click here to register
Use of Workspace for Students, and its two add-on modules (Datastream, After Market Research) is restricted to students, faculty, and staff of the University of Alberta. It is the responsibility of each user to ensure that they use these products for individual, non-commercial, educational, or research purposes only, and do not systematically download or retain substantial portions of information.
This product requires individual registration with a University of Alberta email address.
PLEASE NOTE: Due to limits on the number of concurrent registrations, all user accounts will be removed following the end of each academic term. Any user requiring access for an additional term will need to re-register.
To register: follow these instructions
Recommended browser: The LSEG platform is optimized for use on the Chrome browser
Restrictions on use:
- For Datastream: downloading is limited to a maximum of 10 million data points per calendar month
- For Research Analyst Reports (After Market Research): viewing, printing and downloading is limited to 150 pages per user, per 24 hour period
- For Research Analyst Reports: viewing, printing and downloading is also limited to a report value limit of $2,000 per user, per calendar year, based on the commercial value of individual reports. PLEASE NOTE: There is no actual cost generated for users.
Desktop Version: U of A students, faculty, and staff are permitted to download the desktop versions of Workspace for Students, Datastream, and Aftermarket Research. PLEASE NOTE: U of A Library staff and Campus IT staff cannot provide technical support for the desktop versions. For technical support, use the contact links below.
Training materials:
- LSEG Academy Learning Centre
- How to find Aftermarket Reports in LSEG Data & Analytics
Technical support:
- Call the LSEG helpdesk: 1-800-738-8377
- LSEG Support
Richard K. Miller & Associates (RKMA) Market Research Handbooks This link opens in a new window
Topics include restaurant, food & beverage, sports markting and retail. U.S. focused with some international coverage.

Metrics

Insider Intelligence
Market information for tech products/services.
Special Limitations on Content Use for Insider Intelligence
Content from Insider Intelligence may be used, when properly cited, in documents and presentations, but with the following limitations:
- No more than 100 words collectively from any single report
- No single excerpt containing more than 40 words
- No more than five charts from any single report

Market Share Tutorials

Business Tutorials (University of Alberta Library)
Find marketing reports & other related information by viewing our tutorials.
Passport: Industry